Women's empowerment at the heart of handicrafts!
Rugs are typically made in villages that rely entirely on the seasonal employment of agriculture. Handmade rugs provide the artists a means of a living is provided year round that does not depend on unreliable weather conditions and seasonality.
The introduction of a sustainable form of employment available year round has resulted in dramatic improvements, especially for women. The trade provides flexible employment to women along with independent income and say in their health and well-being.
- The first step in this process is empowering every woman of the house by giving her training and the tools for sustainable livelihood at her doorstep. Numerous government and NGOs work tirelessly to provide doorstep training.
- The work is done in the villages and communities, thus encouraging more participation at all skill levels. More women can work as they don’t have to navigate commute, especially in remote areas.
- Weavers decide their own work hours- being able to work around their family’s schedules
- Mothers with young children can work and weaving at the same time.
- As the weaving is done in the communities and villages, weavers lose little time in receiving and transporting material
Traditional Indian communities do not give women the opportunity to work outside the home - handicrafts provide an easy solution for this.